Green Bay Packers: Most Valuable Franchise

February 15, 2022

I know what you may be thinking. “The most valuable NFL franchise is the Dallas Cowboys”. While that may be true, I’m not talking about money. Some of the greatest players in NFL history have called Green Bay home.

Since the Associated Press started voting for a league MVP in 1957, the Green Bay Packers have brought home the MVP hardware a league-leading ten times.

Green Bay MVP Timeline

1961: Paul Hornung

The Golden Boy started 11 of 12 games, rushing for eight touchdowns and 597 yards on 127 carries. Hornung was called to active military service this same year. Due to a friendship between Vince Lombardi and President John F. Kennedy, Hornung was given weekend passes to play on Sundays. Notably, this included the NFL Championship versus the New York Giants.

1962: Jim Taylor

In the era where fullbacks were king of the backfield, Jim Taylor truly stood out among the rest. In the midst of an incredible stretch, Taylor rushed for 1,474 yards and 19 touchdowns on 272 carries. This was his third of five straight seasons with 1,000-plus rushing yards, becoming the first player to do so.

Taylor would go on to set and currently possess the Packers franchise record of 81 career rushing touchdowns.

Ahman Green (54) and Paul Hornung (50) are the only two Packers to even come within 30 touchdowns of the mark. Aaron Jones is fourth with 41.

1966: Bart Starr

Starr led the Packers to an 11-2 record in 1966, capping the year off with a win in Super Bowl I. Passing for 2,257 yards on 251 attempts (156 completions) and 14 passing touchdowns.

Starr would go on to win the first two Super Bowl MVP awards to go along with his league MVP. On the Mount Rushmore of Green Bay Packers, you would be remiss to exclude Starr.

Green Bay would have to wait another 29 years before it’s next Most Valuable Player. He wouldn’t win just one, but would go on to win 3 consecutive MVP awards. That is a feat that had not been done and is yet to be replicated.

Prepare for a MAJOR jump in numbers. The game changed a lot in 29 years.

1995-1997: Brett Favre


Favre led the Packers to an 11-5 record, passing for 4,413 yards and 38 touchdowns on 570 attempts (359 completions). In addition to winning league MVP that year, he was also named Offensive Player of the Year, First Team AP All-Pro, and a Pro Bowl selection.


Likewise, 1996 was another excellent season for Favre. He passed for 3,899 yards and a career-high 39 touchdowns on 543 attempts (325 completions). Green Bay went 13-3. For the second consecutive season, he was named MVP, OPOY, First-Team All-Pro, and a Pro Bowl selection.


For his third and final MVP award, Favre led the Packers to a Super Bowl championship, snapping a 30-year dry spell and forever etching himself a spot alongside Starr on Green Bay’s Mount Rushmore. He recorded 3,867 passing yards and 35 touchdowns on 513 attempts (304 completions). Yet again, he was named MVP, OPOY, First-Team All-Pro, and a Pro Bowl Selection.

2011, 2014, 2020, 2021: Aaron Rodgers

It goes without saying that Rodgers is one of, if not the greatest, quarterbacks in franchise history. His Super Bowl victory and four MVP awards have cemented his position as such. I could go on and on about his career numbers.

In his four MVP seasons, Rodgers has passed for a combined 17,438 yards and 124 touchdowns on 2,079 attempts (1,422 completions). That works out to an absolutely absurd 68.3% completion rating in his MVP years alone.

While I could lay out each season, combining his numbers demonstrates the sheer enormity of what he has been able to do over his career, not just in MVP form. In his 16 year career, Rodgers has passed for 4,000+ yards ten times.

Green Bay. Most Valuable Franchise.

Ten MVP awards. League-leading in its own right. However, if you combine it with 13 NFL championships and four Super Bowl MVP awards, you have 27 major yearly awards.

The next time someone tells you that money talks, you can tell them that trophies do too.

*all stats provided by